There are 8 lessons from science that will help you stimulate your reader’s imagination and emotion…
These 8 lessons, applied, will make your writing more interesting and impactful.
They’re backed by research.
Actual lie-down-in-a-tube-and-get-your-brain-scanned research by psychologists and neuroscientists…
Showing how the right kind of writing can stir up all kinds of activity throughout your brain.
And these same lessons point to writing that pulls our readers in, and holds their attention all the way to the end.
Today’s guest, Bill Birchard, just wrote a book, Writing for Impact, about these 8 secrets…
And for the first time ever, he’s sharing these secrets explicitly with copywriters!
Here’s my interview with Bill Birchard on Writing for Impact
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
Writing for Impact by Bill Birchard
Get the Writing for Impact Workbook, Free!
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Roy Furr, Fractional CMO for Direct Response Marketers
